In view of the drug -drug attacks in Pahalgam, the Government of India has taken some important stands to separate Pakistan. Steps do not only come from a political point of view but also from the perspective of a game, which is aimed at cutting all possible relations with the country. While India has not been playing bilateral cricket with Pakistan since the 2012-2013 series, the Board of Control for Cricket in India (BCCI) has asked the International Cricket Council (ICC) not to keep both teams in the same group in global programs.
Pakistan’s cricket revenue has significant dependence on India, whether it is directly or indirectly. However, the Government of India and BCCI decided to tighten their stance in view of the initiative attack, Pakistan faced a major financial impact.
No Indo-Pak cricket in ICC events: If India and Pakistan are not placed in the same group of ICC events such as the World Cup and the Champions Trophy, the possibility of each other teams facing each other decreases on a large scale. When it comes to global cricket events, the organizers deliberately put India and Pakistan in the same group to maximize revenue. However, the ICC with BCCI was again asked not to do so, revenue is obliged to take a hit.
According to the Federation of Indian Chambers of Commerce and Industry (FICCI), India vs Pakistan Cricket matches have generated an estimated Rs 10,000 crore ($ 1.3 billion) in the last two decades. Advertisers also agree to open extraordinary prices for 10-second advertisements during India vs Pakistan matches.
PCB depends a lot on the revenue earned from the ICC, but the boycott of India can result in a hit in the revenue of the top body, which will directly affect Pakistan’s income.
With Pakistan struggling to cross the group stages of ICC events at the present time, the conclusion can be concluded without an Indo-Pak match without a complete tournament. Low advertising revenue is expected to have significant impact on PCB’s earnings.
Broadcast boycott: The broadcast of Pakistan Super League (PSL) has already been stopped in India, in view of the Pahgam attack. Even the upcoming international fixtures of the Pakistan cricket team are unlikely to be aired in India. Therefore, development will affect the PCB a large part of the revenue earned from Indian broadcasters.
Already in recent years, in financial doldrums on its unprofessional affairs, the PCB has prepared to hit a new low for a long time to reduce the crisis, that is a crisis.
Even the YouTube channels of many former Pakistan cricketers have been banned in India. The choice of Shoaib Akhtar, Basit Ali, Rashit Latif, etc. Manages a lot of revenue through social media due to Indian fans. However, this will no longer be possible.
In the past, even former Pakistan captain Ramiz Raja had highlighted how much PCB depends on India for its revenue currents.
The king said in October 2021, “ICC is a political body divided between Asian and Western blocks and 90 percent of its revenue originates from India. It is terrible,” in October 2021, the king said in October 2021 that when he was a month in his job as PCB chief.
He said, “In a way, India’s commercial house is running Pakistan cricket and if tomorrow the Indian PM decided that he would not allow Pakistan to do any funding, then this cricket board could fall.”
Subjects mentioned in this article
