The WTA Ventures and Tennis Channel on Wednesday announced that they have agreed to a six -year media rights deal that will ensure that the latter platforms would remain an exclusive home of WTA tennis in the United States through 2032.
The deal includes all WTA Tour 1000, 500 and 250 events-with the exception of the tournament in America, which fall under other contracts, through the Sansa-Anding WTA final.
Jeff Blackburn, CEO of Tennis Channel, said, “WTA has been an important part of the tennis channel since our first days in the air. We can’t be happy to increase this partnership in the next decade.” “Women’s tennis games are one of the most exciting products and the tour has never been strong. It is not very strong yet. Tennis channels are ready to develop and entertain new fans – and to construct this pace with Marina (Storty, CEO of WTA Ventures) and her team.”
Four Americans, number 2 coco goff, number 3 Jessica Pegu, number 6 Madison Keys and number 10 Emma Navaro, live in the top 10 of the WTA rankings.
“America is a highly important market for WTA and we are excited to partner with tennis channels to bring six more sessions of fantastic tennis for fans in all our platforms,” said the Storty.
“The tennis channel has shown a strong commitment to the WTA through this agreement, and we have a shared ambition to deepen the engagement of the audience and increase the impact of women’s tennis. By earning a multi-year investment from a valuable strategic partner, the deal is a significant milestone for the WentA Ventures as we continue to achieve a step in the commercial value of women.
-Bield level media
