Nodwin Gaming to run World Cup media rights in SA

Nodwin Gaming, a leader in South Asia’s asports and gaming ecosystem, has officially participated with the ESOVOS World Cup Foundation (EWCF). Nodwin Gaming will manage the sale of media rights in South Asia including India, Bangladesh, Nepal and other surrounding areas. See detailed information about the partnership below.

Nodwin Gaming will serve as strategic support for EWCF in the region, supporting the sale and distribution strategies of media rights for EWCs across South Asia. The partnership aims to bring the Asports World Cup for the wider audience of fans in one of the fastest growing ESPOR markets globally. Additionally, Nodwin Gaming will serve as a marketing partner of EWCF for the Indian market, to concept and perform the concept of local expeditions and initiatives that support the mission of the foundation to elevate asports and gaming culture worldwide.

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EWCF is the world’s largest multi-head-headed ESPORTS competition ESPORTS Non-profit organization behind the World Cup (EWC). The inaugural edition of 2024 included 1,500 elite players and 200 clubs from more than 100 countries, which compete in 21 titles for the Record-Breaking $ 60 million award pool. With 500 million online audiences and 2.6 million in-commercial attendees, EWC set a new benchmark for ESPORTS competitions worldwide.

With a proven heritage in managing media rights for targeted distribution of world -class asports and entertainment materials, Nodwin Gaming has successfully brought competitive gaming for mainstream audiences through several broadcasting platforms including television and OTT services.

Its Marki IP, Battleground Mobile India Masters Series (BGMS), is currently the only Indian ESPORTES tournament to broadcast on national television, aired on Star Sports for three consecutive years. The company has also given top-tier productions and media rights solutions for assets like Eisl in collaboration with Football Sports Development Limited (FSDL), along with riot games, South Asia, ESL India with Mountain Dave Arena and others with other people.

Akshat Rathi, co-founder and managing director of Nodwin Gaming, said, “The Asports World Cup is a historic moment for the global asports, and we are proud to partner with EWCF to bring that experience to South Asia. The partnership is more than that of only one tournament broadcast-it is about building a bridge between the incredible gaming communities and global platforms of South Asia.

EWCF is dedicated to the long -term development and financial stability of global esport and gaming areas. The mission of the Foundation is to advocate the entire ecosystem including players, fans and businesses and re -establish any income in the initiative promoting the development of the industry.

“Our mission in the Asports World Cup Foundation is to create a permanent impact for the global asports industry by establishing the new competitive benchmark and establishing partnerships of each region. But we are also strengthening our commitment to make Asports more accessible, inclusive and sustainable.” Mike McKebe, COO of the Asports World Cup Foundation said.

Through the association, EWCF strengthened its global appearance by taking advantage of the intensive experience in the young engagement of Nodwin Gaming, which increases material and regional distribution in emerging economies.