Like a helmet in a cricket kit, embrace media and technology: Ravi Shastri for players

“Media and technology are like a helmet in a cricket kit,” former India captain and coach Ravi Shastri said on Friday. Shastri said that while there were only two mediums – Radio and Doordarshan (TV) – during their game’s days, India has traveled a long way after winning the 1983 World Cup. 62 -year -old Shastri said during a panel discussion on the ‘intersection, technology, entrepreneurship and media’ at the World Audio Visual and Entertainment Summit (Waves), “India has won a lot of tournaments in the last 40 years because we won it in 1983 for the first time. We dreamed of people.” “But you need support. It seems that your kit bag had pads, your kit bag had a cricket bat, media kit is part of the bag. Media and technology is like a helmet in your cricket bag; you hug Jolly well.” Shastri said that technology, in particular, is an essential element of sports and players need to know how to use it.

“So you embrace the technique well. AI (Artificial Intelligence), it is playing for a long time. It is for your benefit. It is for the benefit of the team and it is for the development of the game at the end of all,” he said.

Shastri said that the Brand Association was previously banned only by logo and advertising, but all have been replaced with several broadcasting platforms.

He said, “I have seen the game developing, every player here has been a part of it to see where the game has gone in the last 40-45 years … Without these platforms, the way the game would not have developed,” he said.

“It was radio and Doordarshan in my time. The relationship with the brands was only (about) advertising, it (about) logo.” He said, “There was no brand association, no social media. There was no podcast, but it is where it is going and it is only growing up,” he said.

Shastri said that various platforms have increased the visibility of a player which was not even before.

“We are a country of 1.5 billion people. We are young; 70 percent of people are under 30 years of age. Sport is something that runs you, and if you think it doesn’t drive them, it awakened them during Kovid (epidemic).

“It smiles on his face when India played, wherever he plays, whatever sports, whether it is cricket, football, hockey, whatever it is.

“Even when you were in lockdown or quarantine or whatever. But why could they see it? The causes that exist,” they said.

Shastri also emphasized the benefits of technology enjoyed by modern -day players.

He said, “The technique that has been done for the game is incredible. Today, a player can go back and see himself 100 times. There will be enough replays to show what he has done, what he has done wrong,” he said.

“There is a technique to tell about your opponent, about yourself, about your strength, about your weaknesses and yet to protest, wherever it is present and tell them more to kill them.”