Kukierun India debut brand Colab again defined how FMCG and Gaming convergence

Kukierun IndiaPopular mobile game developed by Devstss and published by Crafton India has announced the cooperation of its first brand, which works closely with the iconic FMCG brand Orian To roll a nationwide campaign that merges with Kukiun’s vibrant, eccentric world to the indifferent pleasure of Orion Chocopy. This strategic support is designed to mix the attraction of a timely treatment with the thrill of the mobile gameplay, which creates an immersive, cross-platform experience for Indian consumers of all ages.

Kukierun India X Orion Chocopy

The center of this strategic partnership has limited-sanskrit Oian Chocopy packs, which have special Kukerun India-Theme designs. Made to be collectable and visually vibrant, these packs aim to stand on shelves and to create a sense of childhood apathy and modern -day gaming culture.

From the game on 24 June, players can participate in a special Chocopy belly event, collect ‘Chocopy Jelly’ and exchange it for a special, limited-sanskrit pet. Each special pack also has a unique redemption code that unlocks free-game crystals, encouraging consumers to engage in both retail and digital platforms.

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Connecting a competitive turn, Kukierun India is also hosting a smartphonegiveway competition: Players who score 1.5 million points or more during the campaign give a chance to win one of the 35 smartphones, combine fun, skills and real-world rewards in a high-station gaming experience.

Sedharth Merotra, Head of Business Development and Partnership, Crafton IndiaSaid, “This collaboration is beyond co-branding-it is about merging cultural apathy with today’s mobile-first lifestyle. Chocopy is a reputed part of growing up for many people in India, and Cooker India brings that emotional memory to an interactive, digital format. Package.

Mr. Minavu Kim, CEO, Orion Nutritional Indiacouple, “We are happy to declare our cooperation with Kukierun India, an exciting step, which brings Orion Chocopy into the imaginative world of mobile gaming. Through this partnership, we are telling how fans feel that Joy, Kukiearun is a game, as a game, as a game, as a game, as a game. Travel. “

All this is a QR code that is printed on special-sanskrit Oian Chocopy Pack, which enables Download or login access to Kukerun India-it is easier than before for the curious snakes to jump into action. This uninterrupted integration of physical packaging with digital rewards is part of a comprehensive effort to create attractive figital experiences of Crafton India. Everyday consumer for the game has a deep emotional value by converting the touchpoints into portals and connecting them to a snack, tapping in both cooperation spirit and curiosity, stating that players interact with both online and offline with their favorite titles.

With a combination of collectible packaging, gameified rewards, and QR-in-operated engagement, Kukerun India X Oien Chocopy stands as a prime example of how brands can connect with the digital-generation of India, in a way, can merge with sweet indifference with adventures of gameplays which are fresh, fun and unavoidable.