The Formula 1 professional sports marketing is warm on the tail of the large dog of NFL, and in 2024 sponsorship revenue is $ 2.04 billion.
The sponsorship, which tracks sponsorship and advertising, takes beyond the game, was behind NFL for only 2.5 billion dollars in F1 and its teams in total sponsorship revenue.
According to the Ampere analysis, the total advertising expenses for F1 in 2025 exceed $ 2.5 billion.
But leading American sponsors such as the American Express and IBM are still flowing with circuit in popularity with the success of the Netflix series “Drive to Survive” during the control of Liberty Media.
According to the report, each of the F1 NBA, MLB and NHL and its racing teams accounts for more than $ 6 million, which breaks the cost of airbox and sidpod advertising placements for the most popular drivers on the circuit.
The top 10 years of individual sponsor agreements with F1 is a $ 1 billion treaty with the luxury group LVMH, which holds a portfolio anchoring by Tag Hour, Louis Wuiton and Henesi.
The largest sponsor for any F1 team is the Williams contract with the Australian Software Corporation Atlasian, which has been priced at $ 25 million to $ 30 million per year.
On the side of the NFL, the most important is with the proclaimed commitment papsi. The contract is a report of $ 2 billion in 10 years for special rights in all NFL events and uses the league trademark in the advertisement.
With F1, Mercedes, Ferrari, Red Bull and McLaren are the highest grossing in sponsorship category.
According to the report, the participant income for 10 teams in car and driver technology accounts for about $ 500 million.
-Bield level media
