The NBA and WNBA agreed in principle for a multi-year global partnership expansion with 2K video games, the League on Friday announced.
In addition, 2K agreed in principle to expand its relationship with NBA G League and USA basketball.
NBA Commissioner Adam Silver said in a statement, “NBA 2K has rapidly attached a new generation of basketball fans to the digital world.” “By expanding its partnership and creating NBA Tech-Two Media, we are ready to manufacture at the incredible success of the NBA 2K franchise.”
Tech-to Interactive Chairman and CEO Strauss Zalnik said he was happy to continue partnership with NBA and National Basketball Players Association (NBPA).
“I would like to thank Adam Silver, (Executive Director of NBPA) Andre Igodala, and all our partners in NBA and NBPA would like to thank all our partners in their constant support and shared vision to strengthen NBA 2K for becoming a major interactive entertainment basketball franchise.” “We are excited to unveil the NBA Tech-Two Media and are eager to see how it will create a completely new and multidisciplinary NBA experience for our communities.”
This also applies to WNBA, which saw that its stars first appear in NBA 2K20.
WNBA Commissioner Kathy Angelbert said, “2K is the place where millions of young fans deepen their interest and fall in love with a basketball game. That is why this partnership is so important.” “As the WNBA continues to reach the new milestone across the court and the fandum, our presence in the NBA 2K ensures that our leagues and athletes are visible and inspired by the next generation of WNBA fans worldwide.”
WNBPA Executive Director Terry Carmycle Jackson labeled Friday’s news as a decisive moment for women’s basketball.
“Our players continue to grow the bar, and with 2K this renewed partnership ensures that their impact is felt not only in court, but also in the global development of culture, gaming and sports,” he said. “This expansion will increase the entire league and women giving it power. It is also a recognition of the players’ commercial value and their role in running the future of the game.”
Boston Celtics adorned Jason Tatam, Las Vegas Aces Star Aja Wilson and veteran Vince Carter adorned the NBA 2K25 series cover of the video game.
The Tatam was on the cover of the standard version, Wilson represented the WNBA version of the game and Carter served as the face of the Hall of Fame version.
-Bield level media
