Banijay Asia and Nodwin gaming strategic partnership to increase youth engagement in India. They will now produce playground, gaming reality shows.
Nodwin Gaming, a part of Banjay Asia, a part of Banjay Asia, and Nazara Technologies, a part of Banjay Entertainment, today announced a strategic partnership to bring revolution in esport, gaming and youth entertainment in India today. As part of this alliance, Banjay will take rudder in Asia production PlaygroundNodwin Gaming’s major gaming reality show. The show has re -defined the intersection of gaming, entertainment and impressive culture in the region.
Banjay asia x nodwin gaming partnership
The new scripted and captive reality shows will also bring new intellectual properties (IP) co-development and fresh content concepts in youth culture with both companies, with new scripted and captive reality shows in daylight.
Deepak Dhar, Founder and Group CEO – Banijay Asia and Endemol Shine IndiaCommented, “This collaboration with Nodwin Gaming is an exciting expansion of our vision, which is to create young audience -developing materials. Gaming is not just a game; it is a culture, a lifestyle and a huge material opportunity. With the playground and our upcoming IP, we aim to redefine the engagement and the story in this place.” He added, “I look forward to creative cooperation with Akshat Rathi, and Jost Rosett, with which we worked earlier, bringing iconic global IPS to India.
The television is a major player in Nodwin Gaming Gaming, Asports and Youth Entertainment Ecosystem, with various portfolio of high-affected IP, including the Tournament Tournament-BGMI Masters Series (BGMS), Comic Con India, NH7 Cerequin, and more.
Talking about partnership, Akshat Rathi, co-founder and MD, Nodwin GamingSaid, “Youth entertainment is growing rapidly, and our partnership with Banjay Asia is in a complete position to lead us to the change. With the playground, we have just started finding out what is possible. Banjay’s global expertise is supported by global expertise, we are now ready to make IP in many languages and markets. We will be ready to make IP in many languages and markets. Let’s expand, the aim is to grow from a show between five and ten every year.
With the emergence of one of the most influential young-run industries with gaming, this partnership is ready to set new benchmarks in consuming gaming and entertainment in India. Banjay promises to take advantage of the expertise of Asia in the deep -rooted understanding of the gaming communities of material construction and nodwin gaming, cooperation promises to carry forward creative boundaries and capture the imagination of the young audience. master Chef.
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