July 16, 2025; Atlanta, GA, USA; LSU Tigers’ head coach Brian Kelly Omni talks to the media during SEC Media Day at Atlanta Hotel. Compulsory Credit: Jordan Godfree-Imgon Images Asked about the leadership of the college game controlling, LSU head coach Brian Kelly highlighted “transparency and stability” as paramount.
Kelly said on Monday on the southeastern conference media days, “Those two words are probably the most important thing because we continue to move forward.”
The 63 -year -old also took responsibility for the coaches and emphasized Nil’s moral aspect and the developed landscape of college athletics.
Kelly said, “This is to start with us. I mean, we have to become its stewers. Must have a moral high ground.” “I was in the engagement of speaking a few weeks ago, and every question about Nil was trying to find a way around it, trying to find a way to bring it into revenue in some other way.
“Soon or later, we have to take a stand that transparency, stability, morality and morality are at the core of this.”
Kelly, who is entering LSU in her fourth year and 22nd coaching at FBS level, has been clear about the effects of NIL when recruited in the past. He said that the possibilities now prioritize money on on-field and off-field development while choosing a school.
LSU faced this reality when the number 1 overall recruitment in the 2025 class Bryas Underwood flipped his commitment to Michigan in December. Quarterback will allegedly receive a nil deal between $ 10.5 million and $ 12 million in four years.
In contrast, Kelly and his wife, Paki, on Monday, donated $ 1 million as part of their “Kelly Family Million Match Fund”. Kelly launched the initiative shortly after Underwood’s flip and promised to match the school’s Nil Collector for $ 1 million.
While Tigers lost to their future potential quarterbacks, Kelly focuses on the man under the center this season.
Garat Nusmier is entering its fifth season and in the second year as the initial quarterback of LSU. He produced 4,052 passing yards and 29 touchdowns in the previous season, but led the SEC with 12 interception.
Kelly is confident that Nusmier would take a jump, but recognized that it is compared to the heisieme of the previous set LSU quarterbacks.
“When you are comparing (nusmier) (nusmier) Jayden Daniel and Joe Buro, it’s a high bar for anyone, isn’t it?” Kelly said. “Garate is in LSU because he loves LSU. He wants to take our football team to a championship. If the Heisman follows him, I think he is good with it.”
One of the primary goals of Kelly is to set the tone for the season in the first week. During his team in LSU, Kelly is 0–3 of the season’s openers. The tigers closed the 2025 season in Claymson.
Kelly said, “We need to do some things differently this year. This opener is hugging the batsman. Hugging it in such a way that it is a big game.” “This is a solid goal for our football team 1-0. It’s not,” Let’s get hot in the season. ” We want to be ready for this football game. ,
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